LO5 Task 1: Final Advert Complete

Here is my final advert. Completed in conjunction with MAK Home Improvements.



Here is an older version, consisting of the original video before acting upon the upgrades given by my teachers.

LO4 Task 2: Presentation Feedback

based on my presentation feedback, I was asked to break down my finances a little bit more by finding out the price rate of a selection of magazines and news papers that I originally referenced as launch date forms of media.

After doing research I found that to advertise in "The Star" would cost me a selection of prices. After consideration, the correct advertising price for this particular print-based advertising campaign would be in the price range of £69-70, opting for the most expensive option based on client feedback.

LO4 Task 1: Presentation

Here are the slides use in the advertising campaign presentation

LO3 Task 10: Rushes

Here are some rushes of footage captured at MAK

LO3 Task 9: Advert GFX Logo Draft

During the creation of my MAK advert, I've had several ideas on what to use for the GFX at the start of the advert and how it should be created.

I've decided on keeping the graphics simple, only having basic movements to create this piece because of the use of other GFX later in the project. Here are the basic movements that I've decided to use in the work:

• Movement 1: Roof of logo falls on
• Movement 2: Door handle moves up and down
• Movement 3: "Home Improvements bar"pieces itself together block by block from the left

In relation to colour schemes, I've decided to stick to the original blue colour from the previous design of the old logo as well as the added use of the colour White to make the black logo stand out more against these bright colours.

All three movements from the GFX will happen simultaneously and will take up the running time of approximately 4-6 seconds with added voice over audio playing over.

Update

After consideration I decided to change my idea on what I wanted to be animated once I would come round to making my graphics. I decided to make my animation a lot more simple to ultimately make my work scheme more realistic and professional as I believe to many animations will make my work look a lot less industry standard.

I decided to use a professional looking lens flare, moving from left to right while the text on screen (Home Improvements) moves across parallel to the animation.

LO3 Task 8: Production plan

Here is the production plan created for my audio-visual advert. The plan goes over subjects such as potential time scales, budget, contents fonts, colors and layout.

LO3 Task 7: Release and consent form (Signed)

Here are the R&C forms I created, signed and dated in preparation for the production stage of making the advert. Signed by all 5 participants.