LO2 Task (A) 1: Proposal

Aims and Objectives
The aims and objectives for this paticular print-based advertising campaign is simply to create awareness of the company/brand and the several products they produce. All in order to sell there stock and interest buyers, as well as to expand and to help produce more interested potential costumes for the specific brand I've chosen to create products for. The aims of the project is to create a specific audio-visual advertisements in order to better the company in terms of how they advertise themselves as a brand. This will be done buy creating a professional looking audio-visual advertisement, similar to the ones I've taken as influence and inspiration (B&Q and ScrewFix) to use as a way to sell there company and products to potential buyers. In relation to objectives, the advertisements will be placed out in several forms of media to be used as advertisements towards the company. The audio-visual advert will be used as the main add to represent the company/brand as a promotional piece to advertise the company through the media.

Target Audience
The target audience of these specific print-based advertisements  are an much older audience, 25+, both male and female based. The audience will be specific, only being in need of the specific products the company produce (Primarily Doors/Windows), or working within the industry. The advertisements will also target adult home buyers, couples and families that own there own house and the kinds of people who gain the income to spend money on the range of expensive products produced by the brand. In that respect, the company also reaches out to an older generation who have the money to spend on related products.

Campaign Message
The message represented within the adverts is that of the quality of the products produced. All of the advertisements created make it clear that the company is extremely persistent on the quality and care of all there products, especially when considering the professionalism of the logo. With aspirations related to company profession, comes the domesticity and the adult attitude of clean living and home security, which family audiences that are targeted by B&Q will be of big importance.