LO2 Task 4: M2

Aims and Objectives
The aims and objectives for this paticular print-based advertising campaign is simply to create awareness of the company/brand and the several products they produce. All in order to sell there stock and interest buyers, as well as to expand and to help produce more interested potential costumes for the specific brand I've chosen to create products for. The aims of the project is to create several print-based advertisements (Logo and Newspaper advertisement) in order to better the company in terms of how they advertise themselves as a brand. This will be done buy creating a more professional looking logo and creating a print-based newspaper advertisement to use as a way to sell there company and products to potential buyers. In relation to objectives, the advertisements will be placed out in several forms of media to be used as advertisements towards the company. The Logo will be used as the main image to represent the company/brand where as the print-based newspaper advertisement will be use as a promotional piece to advertise the company through the media.

Target Audience
The target audience of these specific print-based advertisements  are an much older audience, 25+, both male and female based. The audience will be specific, only being in need of the specific products the company produce (Primarily Doors/Windows), or working within the industry. The advertisements will also target adult home buyers, couples and families that own there own house and the kinds of people who gain the income to spend money on the range of expensive products produced by the brand. In that respect, the company also reaches out to an older generation who have the money to spend on related products.

campaign Message
The message represented within the adverts is that of the quality of the products prodcued. All of the advertisements created make it clear that the company is extremely persistent on the quality and care of all there products, especially when considering the professionalism of the logo. With aspirations related to company profession, comes the domesticity and the adult attitude of clean living and home security, which family audiences that are targeted by B&Q will be of big importance.

Relevant legal and ethical issues

Copyright law is a legal concept, enacted by most governments, giving the creator of an original work exclusive rights to it as its theirs (This means no one can copy or steal this idea as its not their)

Easily pirated media

•   Music

•   Films

•   T.V

•   Games

All advertisements must be truthfull, this may come in the form of small print, but still must honest to customers and buyers or the company could get in serious trouble for false advertisement. In terms of there specific print-based advertisements I've looked at, they doesn't seem to be any form of terms and conditions. Actors in the advertisements must have agreed to take part.

In relation to copyright issues all advertisements must be truthful, this may come in the form of small print, but still must honest to customers and buyers or the company could get in serious trouble for false advertisement. In terms of my specific print-based advertisements, they doesn't seem to be any form of terms and conditions. Actors in the advertisements must have agreed to take part.

The only relevant Legal and Ethical consideration issues that I can think of that my print-based advertisement will face in the campaigns are the usage of product pictures used and the ability to back it up by proving that the company own the rights to the products advertised, and that the products are own and original.

Regulatory bodies

The Advertising standards Authority are the independent regulator for advertising all media in the UK. The ASA use advertising codes for Advertising Practice written by Committees. The main focus of the ASA is act upon complaints and troubles from the public by taking action against advertisements that may have harmful, misleading or offensive advertisements.

The ASA intend to ensure that all advertisements are honest, reliable and overall genuine and can be presented to the public, as a real advertisement should be. The ASA also have a council and a Senior Management team with the council being in charge of deciding if a piece of advertising has breached the code of being able to be shown to the public and the team being responsible of setting the direction of the organization.

The ASA is funded by advertisements on arrangements that guarantees the ASA independence and is collected by the advertising standards and broadcast advertising standards.

 The ASA work with independent experts and other regulators who have responsibility for looking after sectors more broadly and as the ASA regulate advertising across all sectors so its not unsurprising that they work with these people.

The ASA have been around since T.V commercial broadcasting started in 1955 and was controlled by legislation